Have you ever wondered about why Booking.com is one of the biggest online travel sites? Here are all the statistics you'll ever want to know about them!
Ever since Booking.com launched in 1996, it has worked its way to be one of the top vacation rental sites in the world.
Did you know that there are more than 28 million total accommodations listed on the site?
Or that 6.6 million of them are private homes, apartments, and unique accommodations?
One of the great things about Booking.com is its willingness and ability to adapt with current times.
For instance, they have initiatives to make travel and tourism a more sustainable and inclusive industry.
So it’s no wonder that it has become one of the most important tools for us to plan and book our travels.
If you’ve ever wanted to understand more about Booking.com, we’ve got a list of interesting statistics for you!
Sources: We’ve written where we sourced each statistic from. Head over to the bottom of the post to see a complete list of the articles and sources used in this round-up.
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Yes, Booking.com is in fact the top travel and tourism website globally. It was the most visited travel site even in October 2022, recording a total of 511 million visits.
Booking.com Key Statistics
In total, there are over 28 million accommodation listings on Booking.com.
Including the headquarters in Amsterdam, Booking.com has 198 offices in more than 70 countries worldwide.
In October 2022, Booking.com was the most visited travel and tourism website in the world, with 511 million visits.
In 2022, the number of visits to Booking.com hit its peak in July with 704.7 million total visits.
The number of bookings for hotel room nights increased to 591 million in 2021 from 355 million in 2020.
In total, Booking Holdings made $76.6 billion in gross travel bookings in 2021, which includes bookings made on Booking.com. This is a 116% increase from 2020.
In 2021, there were around 47.1 million downloads of the Booking app, higher than the 36.5 million downloads in 2020, but still lower than the 50.4 million recorded in 2019.
In 2022, Booking had over 100 million mobile app users.
Booking introduced its Travel Sustainable program in 2021 and since then, more than 400,000 accommodations on Booking.com have been certified with a badge.
About Booking.com
What are some key Booking.com statistics?
1. Booking.com was founded in 1996 in Amsterdam.
[Booking.com]
2. The website Booking.com is currently available in 43 languages.
[Booking.com]
3. In total, there are over 28 million accommodation listings on Booking.com.
4. This includes 6.6 million listings of homes, apartments, and unique accommodation types.
[Booking.com]
This figure is roughly on par with the 6+ million listings on Airbnb, although note that Booking.com’s specialty lies in its hotels and hostels.
5. Including the headquarters in Amsterdam, Booking.com has 198 offices in more than 70 countries worldwide.
[Booking.com]
Booking.com Website Traffic
Is Booking.com the biggest travel website?
6. In October 2022, Booking.com was the most visited travel and tourism website in the world, with 511 million visits.
[Statista]
Booking.com had approximately 511 million visits in October 2022. Meanwhile, Tripadvisor.com and Airbnb.com followed with around 150 and 93 million visits respectively.
7. Booking.com is followed by Tripadvisor and Airbnb as the top 3 online travel websites.
The top three travel and tourism websites are Booking.com, Trip Advisor, and Airbnb, all of which are online travel booking platforms.
8. Still, the 511 million website visits in October 2022 was still a decline from the previous months, which was 538.3 million in September 2022.
[Statista]
9. In 2022, the number of visits to Booking.com hit its peak in July with 704.7 million total visits.
[Statista]
There is a high chance that the number had peeked in July because it was the height of the summer season, when a lot of people, especially students, have summer break.
10. In terms of online booking for hotel and private accommodation in the Uninted States, Booking.com was also the most popular brand, with 32% of respondents claiming they have used it to make said bookings.
[Statista]
Booking.com is followed by Expedia and Hotels.com.
11. 9.59% of all visitors to Booking.com is from the United States.
13. The total number of bookings made on Booking Holdings brands rose by almost 67% in 2021, after falling dramatically in 2020 due to the Coronavirus pandemic.
[Statista]
In addition to Booking.com, other online travel brands included in Booking Holdings are Priceline.com, Agoda.com, Kayak, Rentalcars.com, and OpenTable.
14. All in all, the number of bookings for hotel room nights increased to 591 million in 2021 from 355 million in 2020.
[Statista]
Despite the significant annual increase, the number of hotel room nights is still below the pre-pandemic levels, notably the 844 million room nights recorded in 2019.
15. In terms of Booking Holdings’ flight tickets, the number of purchases hit a peak of 15.3 million in 2021, the highest since 2016.
[Statista]
16. The transaction volume on Booking Holdings had increased consistently from 2016 to 2019, before plummeting to $35.39 billion in 2020.
[Statista]
Booking.com Finances and Revenue
How much does Booking.com make in revenue?
17. In total, Booking Holdings made $76.6 billion in gross travel bookings in 2021, which includes bookings made on Booking.com. This is a 116% increase from 2020.
[Booking Holdings]
18. Booking Holdings has been profitable every year, but almost experienced a net loss during the beginning of the pandemic in 2020 with only $59 million in net profit, a 98.8% decrease from 2019.
[BusinessofApps]
19. Fortunately, in 2021, Booking reported $1.17 billion in net profit, a significant increase from the previous year but still well below the pre-pandemic levels.
[BusinessofApps]
20. Meanwhile, in 2021, Booking reported an EBITDA of $2.9 billion, which is 230% higher from the previous year.
[Booking Holdings]
21. As of December 2022, Booking.com remains as the online travel company with the largest market capitalization at $78.2 billion.
[Statista]
The second and third biggest market cap belongs to Airbnb with $54.1 billion, and then Trip.com with $22 billion.
22. Due to the pandemic, Booking.com’s revenue dropped by over $8 billion in 2020, before experiencing a 62% increase in 2021.
[Statista]
23. The $10.9 billion revenue in 2021 also placed Booking.com as the online travel agency to generate the highest revenue that year.
[Statista]
Meanwhile, Expedia ranked second, generating $8.6 billion in revenue.
Booking.com Demographics
Who is the average Booking.com audience?
24. In terms of gender demographics, Booking.com's audience is pretty much equal with 50.08% male and 49.92% female visitors.
26. 65+ year olds make up the smallest segment of all the age groups, comprising only 6.81% of Booking.com’s visitors.
[SimilarWeb]
6.81% of the Booking.com audience includes Baby Boomers, or specifically those aged above 65 years old.
27. Between 2019 and 2020, the use of the pet-friendly filter on Booking.com use has more than doubled.
[Booking.com]
From 2019 to 2020 alone, the pet-friendly filter on Booking.com has experienced an increase of more than 100%, indicating the rising popularity in travelling with pets.
28. In 2021, there were around 47.1 million downloads of the Booking app, higher than the 36.5 million downloads in 2020, but still lower than the 50.4 million recorded in 2019.
[BusinessofApps]
29. In 2022, Booking had over 100 million mobile app users.
[BusinessofApps]
30. In Q1 of 2022, 40% of total bookings are made on the mobile app.
[BusinessofApps]
This percentage shows that a significant portion of customers make use of the Booking mobile apps to make their travel bookings.
31. Even for the Booking.com website, 72.4% of all visitors use their mobile devices.
[SEMRush]
Even when using the website, the majority of users browse this booking platform via mobile, with only 27.6% using desktop.
32. A survey by Booking.com revealed that 23% of travellers are planning to go on a solo trip in 2021, compared to just 14% in 2019.
[Booking.com]
The data shows that the pandemic has caused a surge of travellers wanting to go on a trip alone, with the percentage almost doubling from 2019 to 2021, from 14% to 23%.
Booking.com on Sustainable & Inclsuive Travel
Is Booking.com a sustainable company?
33. Booking introduced its Travel Sustainable program in 2021 and since then, more than 400,000 accommodations on Booking.com have been certified with a badge.
[Booking.com]
These certified properties are officially recognized by the Global Sustainable Tourism Council (GSTC), Green Tourism and the EU Ecolabel, as well as 40+ renowned ecolabels and certifications.
34. The country with the most accommodations with a Booking.com Travel Sustainable badge is Italy, with 46,365 properties.
[Booking.com]
35. It’s followed by France (27,677), Germany (24,038), Spain (23,650), and the United States (19,396).
[Booking.com]
With 27,677 properties, France is the country with the second highest number of Travel Sustainable badges.
Meanwhile, the UK sits on the eighth spot with 15,366 accommodations awarded a Travel Sustainable certification.
36. Overall, over 1.25 million accommodations on Booking.com have given out information about the sustainability practices they have taken.
[Booking.com]
Irrespective of whether or not these accommodations meet the minimum threshold for Booking.com’s Travel Sustainable badge, it’s still a notable progress that more than 1.25 properties have at least some form of sustainability practices in place.
37. Booking.com currently offers hybrid and fully electric vehicles in 60 countries worldwide.
[Booking.com]
38. As a company, Booking.com’s operations were carbon-neutral in 2021 and they had also transitioned to 100% renewable electricity.
[Booking.com]
The company is even aiming to have net-zero emissions by 2040 as part of their Climate Action Plan.
39. Booking.com launched the Travel Proud training program in August 2021 and now has over 10,000 Proud Certified properties in 95 countries.
[Booking.com]
The Travel Proud initiative strives to make their properties as welcoming as possible for guests in the LGBTQ+ community.
Booking.com Employment
How many people are employed in Booking.com?
40. 36% of the Booking Holdings' Board of Directors are women.
[Booking Holdings]
4 members, or 36%, of the directors in Booking Holdings are women. This shows the increasing role of women in the overall travel industry, both as the travellers and in the workplace itself.
41. Booking Holdings also employs people from more than 140 countries across the globe.
[Booking Holdings]
Summary
Despite the Covid-19 causing a 72.4% decline in world tourism, one could already see how Booking.com is recovering in this post-pandemic era.
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I'm an Economics graduate with a passion for travel. In 2016 I decided to ditch the office environment, work from my laptop and travel to every country in the world. You'll find me working out of a cafe in Bali, perhaps on a riverboat in Brazil or maybe even an airport lounge in New Delhi.
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